The Many Advantages of 0800 Numbers

Customer service is critical to the success of all businesses, especially new businesses. After all, you want to build a solid customer base and to do that you must convince customers that you care about their needs. One of the easiest and most effective ways to do this is to purchase an 0800 number.

Officially, 0800 numbers are known as non-geographic phone numbers (NGNs). These are numbers that are available for private sale that give no indication as to actual geographical location. Why is this important? Not surprisingly, most consumers prefer buying products or services from large companies, rather than small regional ones. And since these numbers do not provide an area code, most people simply assume that the company they are contacting is larger than it really is.

Currently, there are dozens of different non-geographic phone numbers available for sale in the UK. All of these numbers except for 0800 numbers are differentiated by the amount of money they charge customers to use them. The 0800 number is the only number that is completely free of charge.

As you might expect, people prefer calling free numbers over those that charge a fixed rate. But more important than the money is the message that is sent to current customers. When companies charge for phone calls, customers are far less likely to remain loyal just as a matter of principle.

For larger companies, charging customers might not be much of an issue because huge advertising expenditures guarantee them a steady stream of new clients. But for new companies that rely on a small number of loyal customers, free phone calls are critical.